Through the power of casual conversation, ALEX guides users through health and financial decisions that are generally considered complicated or confusing. Orbit Media designed a site that reflected the marriage of technological sophistication and an easy UX. The solution came through the integration of actual client testimonials, custom illustrations and raw data highlighting real results. The new site provides a framework that is easy to update, interact with, and simple for users to learn more about ALEX is and how it can benefit their company.
The new ALEX website was designed to be fully responsive so users could easily take in the personality of the products being offered, regardless of the device they are using. Whether it is a video explaining the interaction a user has with ALEX or a testimonial from a satisfied client, the new framework will accommodate all content throughout the site.
One of the main goals was to humanize the site overall; much like the actual experience a user has when interacting with ALEX. No stock photography or illustrations were used and all testimonials came directly from the clients. The case study section of the site quickly displays the numerous clients that ALEX has worked with and the ways in which their employees and bottom line have benefited from it.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.