The Orbit Blog

Get practical tips for content marketing, AI, SEO, GA4 and web design

Featured Posts

A website heat map shows that 75% of page visitors, and 6% of all site visitors, see the award logos near the bottom, with most attention above the fold.

Lead Generation 101: How to Increase Conversion Rates on Your B2B Website

Andy Crestodina
Screenshot of a Google Drive folder named "1. Prompt Library" containing various AI prompt documents with modification dates displayed.

The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Andy Crestodina
A form submission screen with several error messages highlighted, indicating issues preventing successful submission. Text box says, "Form errors! Oh no! They're struggling to become a lead.

3 Advanced B2B Lead Generation Strategies: AI, GA4 and Session Recordings

Andy Crestodina

All Posts

Side-by-side comparison of a web page with unsupported claims on the left and a web page filled with evidence such as logos, testimonials, and awards on the right.

AI for Conversion Optimization: 5 Prompts for Maximizing Lead Generation

Andy Crestodina
Google Analytics dashboard showing a table of traffic by channel with highlighted increase in conversion rate and a selected comparison date range from May 31, 2024 – May 31, 2025 vs. June 2, 2023 – June 2, 2024.

Email Signup Forms: These are the 3 Big Factors in Subscriber Growth

Andy Crestodina
A website heat map shows that 75% of page visitors, and 6% of all site visitors, see the award logos near the bottom, with most attention above the fold.

Lead Generation 101: How to Increase Conversion Rates on Your B2B Website

Andy Crestodina
A collage of four computer workstations, each with multiple monitors and accessories; one setup includes a dog sitting on a chair and another features colorful graffiti on the wall.

21 Pictures of Marketers’ Desks: Behind the Scenes Pics of Their Cameras, Mics, Lights

Andy Crestodina
Line graph showing increasing website sessions from AI sources over time, with sharp rises starting mid-year; annotation states "Traffic from AI is low, but climbing fast.

Are AI Chatbots Replacing Search Engines? AI vs Google [New Research]

Andy Crestodina
A diagram showing an AI trainer sending prompts and receiving responses, supported by reports, style guides, examples, screenshots, and personas on both input and output sides.

The 7 Stages of AI Proficiency

Andy Crestodina
A whiteboard explains how to make a custom GPT with goals, inputs, and success criteria, followed by steps: write prompt, revise, test, and confirm or retry.

Mixing Prompts with Uploaded Images: 7 Recipes for Tasty Marketing Insights

Andy Crestodina

Lead Generation Best Practices: 42 Key Tips for Websites and Marketing

Andy Crestodina

Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy

Andy Crestodina
A male zookeeper feeds a lion cub in an enclosure, with giraffes nearby. A female zookeeper works in the background.

The AI-Driven Content Strategy: 6 Powerful Prompts for Content Marketing

Andy Crestodina
Flowchart titled "How to write a prompt" showing a process: write a draft, ask AI to revise, test it, edit if failed, or finalize if passed.

How to Make a Custom ChatGPT for Marketing (10x Speed Video Shows Every Step)

Andy Crestodina

How to Use GA4 to Track Social Media Traffic: 6 Questions, Answers and Insights [VIDEO]

Andy Crestodina
Graph showing performance ranking trends from Sep 8 to Jan 26. A line chart indicates improvement, with a note reading "Updated with recommendations from AI.

How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics

Andy Crestodina
Five round icons representing: Accessibility, SEO, Personalization, Multilingual, and Page Speed. Each icon has a unique design related to its theme.

Breaking Down the Scope of Website Features Marketers Often Ask For

Chris Brophy
Digital Marketing Tips newsletter overview with 265k subscribers gained in 5 years, highlighting content topics and growth.

How to Start a LinkedIn Newsletter: Best Practices and Lessons Learned From 265k Subscribers

Andy Crestodina

How to Find Your Top Converting Articles: 3 Steps Using GA4 and AI

Andy Crestodina
A comparison table analyzing messaging effectiveness for SEO and content marketing strategies with a focus on evidence, solutions, and collaboration.

The AI-Powered Competitive Analysis: 3 Quick Ways to Score Your Brand vs. Your Competitors

Andy Crestodina
Diagram titled "Types of Evidence on Web Pages" categorizing evidence as internal/external and qualitative/quantitative, with examples like testimonials, case studies, certifications, and impact metrics.

These 14 Types of Evidence Instantly Build Trust …and Convert Visitors into Leads

Andy Crestodina
Screenshot of a Google Drive folder named "1. Prompt Library" containing various AI prompt documents with modification dates displayed.

The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Andy Crestodina
Timeline showing evolution in SEO: 1998-2015 "Ten blue links", 2016 "Featured snippets", 2020 "People also ask", 2024 "AI overviews" with emphasis on no-click and visit-website-intent keyphrases.

How to Track Referral Traffic from AI in GA4

Andy Crestodina
A collage of seven circular portraits featuring four men and three women smiling against various backgrounds.

What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Andy Crestodina
Timeline of keyphrase evolution from 1998 to 2024, showing shifts in SEO strategies, including content marketing and sales pages, with changes leading to visit-website-intent keyphrases.

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and get AI to mention your brand)

Andy Crestodina
Illustration of "Keyword First" versus "Topic First" concept, with clouds and two contrasting backgrounds: dark with yellow circles on the left, and light with orange circles on the right.

Keyword-First SEO vs. Topic-First SEO: Two Roads to Relevance [flowcharts]

Andy Crestodina
Comparison between a posed group labeled "Stock photo" and a smiling outdoor group labeled "Kickball team" with celebratory gestures.

Marketing to Humans: The 5 Ways to Get Personal in Your Digital Marketing

Andy Crestodina

There is more where this came from…

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Book cover of "Content Chemistry" alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.