The Orbit Blog

Get practical tips for content marketing, AI, SEO, GA4 and web design

Featured Posts

The Perfect B2B Website Service Page: 13-Point Checklist

Andy Crestodina

Google URL Builder: How to Track Campaigns in GA4

Amanda Gant

How to Improve Your Google Rankings Fast: 7 Steps to Rank Higher Using GA4, Google Search Console and ChatGPT

Andy Crestodina

All Posts

Timeline showing evolution in SEO: 1998-2015 "Ten blue links", 2016 "Featured snippets", 2020 "People also ask", 2024 "AI overviews" with emphasis on no-click and visit-website-intent keyphrases.

How to Track Referral Traffic from AI in GA4

Andy Crestodina
A collage of seven circular portraits featuring four men and three women smiling against various backgrounds.

What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Andy Crestodina
Timeline of keyphrase evolution from 1998 to 2024, showing shifts in SEO strategies, including content marketing and sales pages, with changes leading to visit-website-intent keyphrases.

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and get AI to mention your brand)

Andy Crestodina
Illustration of "Keyword First" versus "Topic First" concept, with clouds and two contrasting backgrounds: dark with yellow circles on the left, and light with orange circles on the right.

Keyword-First SEO vs. Topic-First SEO: Two Roads to Relevance [flowcharts]

Andy Crestodina
Comparison between a posed group labeled "Stock photo" and a smiling outdoor group labeled "Kickball team" with celebratory gestures.

Marketing to Humans: The 5 Ways to Get Personal in Your Digital Marketing

Andy Crestodina

2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers

Andy Crestodina
Four circular icons: a red map marker, a yellow magnifying glass, a teal envelope, and a shield with a lock. "Orbitmedia.com" is visible at the bottom right.

Protecting Data Privacy: Best Practices for Your Website

Mackenzie Pelletier
Heatmap showing conversions by time of day and day of the week, with highest conversions occurring midweek between 10 AM and 2 PM.

When Are Leads Born? How to Do Time Analysis of Lead Generation Using GA4 + AI

Andy Crestodina
Illustration showing the cache process between web apps and a database. Arrows indicate data flow between web apps, cache, and database.

How to Build a Scalable Website: Planning for Growth

Mackenzie Pelletier

The 2024 Spam Report: The State of Unwanted Marketing (email, social, text, AI)

Mackenzie Pelletier
A graph showing website results over time with two phases: "No improvements (declining results)" in yellow and "Ongoing optimization" in teal, illustrating a spike after a website relaunch.

What is the Average Website Lifespan? 10 Factors In Website Longevity

Mackenzie Pelletier
Diagram showing components of a web page and their labels, including brand, sitemap, layout, visuals, content, and responsive design.

Latest Trends in UX Design: What CMOs Need to Know

Mackenzie Pelletier
An image features three overlapping circles with icons: a magnifying glass with an exclamation mark, a computer monitor with a shield, and an unlocked padlock.

8 Website Security Best Practices for Your Web Development Project

Mackenzie Pelletier
Bar chart comparing baseline and experimental task performance, highlighting a 43% improvement for bottom-half skilled participants and a 17% improvement for top-half skilled participants.

How to Write AI Prompts That Improve Everything in Your Marketing

Andy Crestodina
A variety of colorful graphs and charts, including pie charts, line graphs, and bar graphs, displaying different sets of data on a beige background.

How Accurate is Google Analytics? The Average Level of GA4 Inaccuracy. [New Research]

Andy Crestodina
A 3D graph showing a series of parallel lines forming a curve, demonstrating a wave-like pattern on a grid with axes labelled X, Y, and Z. The background is gray.

This Math Pattern Explains Your Content Performance (and what to do about it)

Andy Crestodina

How to Change Your Domain Name with Minimal SEO Impact: A 14-Step Guide for a Successful Rebrand

Andy Crestodina
The image shows a title slide with the text: "Zontee Hou - Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty" on a blue background.

How to Understand Your Customers Better When You Don’t Have the Time or Resources for Deep Research [Book Excerpt]

Zontee Hou
A robot sits at a desk holding a magnifying glass, examining graphs and charts displayed on a computer monitor.

Does AI Like Your Site? 3 Turbo AI Website Audits with Heatmaps (Prompts Included)

Andy Crestodina

How to Create an AI Marketing Persona: 8 Prompts For Deep Insights

Andy Crestodina
A form submission screen with several error messages highlighted, indicating issues preventing successful submission. Text box says, "Form errors! Oh no! They're struggling to become a lead.

3 Advanced B2B Lead Generation Strategies: AI, GA4 and Session Recordings

Andy Crestodina
A woman and a humanoid robot sit on chairs facing each other, both in a thinking pose under a spotlight.

AI for Thought Leadership: 5 Prompts That Get You Halfway There

Andy Crestodina

How to Update Old Posts for SEO: Best Practices, 5 examples …and One Big Mistake

Andy Crestodina

How to Relaunch a High Ranking Website: 11-Steps to Protect Your Rankings

Andy Crestodina

There is more where this came from…

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Book cover of "Content Chemistry" alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.