Content for Small Screens
If writing for websites is about being brief and to-the-point, writing for mobile sites is even more so. If visitors are unlikely to read a large blocky paragraph on a big screen, they’re even less likely to read it on the tiny screen in their hand.
Shorten your copy. Turn your sections into single pages. Turn your paragraphs into sentences. Edit, then edit again. Be brief.
Fortunately, managing the content on your mobile site is easy. Good content management tools can manage website content for both screens, big and small, from one place.