We’re focused on creating exceptional work for clients
What makes a website successful?
Beauty and design are crucial. When the design and the content work hand-in-hand, something magical happens. But a high-performing website does much more.
- It is fast, easy to update, and integrates with existing systems
- Ranks in search engines to increase traffic
- Brand aligned visuals and up-to-date messaging
- Easy for visitors to use and compels them to take action
- Accessible to all users and works on any device, any size screen
- Results are easily measured and improved
There are a lot of key factors in web design. A great site checks all the boxes.
We now have the ultimate B2B online lead gen hub for the digital age.
Orbit took our website experience up a quantum leap. From design concept through performance metrics, our new site exceeded our expectations – and from the results, our customers’ as well. Beyond being the most creative and collegial partners you’ll ever find, the Orbit team brought best practices and ideas at a level we had only dreamed of.
Great UX creates a great user experience
What answers do visitors need? How far down a page do they scroll? What navigation items trigger action?
People need clear navigation and easy paths toward conversion. A holistic strategy organizes your site, marshalls your content, and surfaces the key information your visitors need to have a great experience.
That’s UX. It’s a mixture of quantitative data and human psychology. It’s how we guide people to where we want them to go.
Great UX is what makes your website work.
Conversion copywriting that effectively tells your story
Words matter. Your story matters. Conversion copywriting reflects your brand and lets the visitor know you can solve their problems.
Qualitative and quantitative research
Your visitors have problems and are searching for answers. Our research reveals their information needs.
- In-depth SEO and keyword research
- Stakeholder interviews to learn about your organization, your visitors, and their pain points
- Persona creation and original brand development work
Data makes great copy possible. It’s how we begin to tell your story.
Conversion-oriented brand storytelling
We’ve got the data. We know your customers. We’ve worked with your team to hone your brand voice for the web. Now it’s time to write.
When writing for the web, you want clean messages that answer problems. You want crisp storytelling that drives conversions. And you want to sound like, well, you. Our team channels your brand voice and tells your story.
Want to rethink your story? Let’s get it told.
Web design that brings your brand to life
Bold and modern, or confidently old-school? Whimsical or technical? Whatever it is, we don’t just put your brand on your site. We reimagine your brand for the web.
What colors attract the user? How do we guide them through the content? What evidence can we present? Which visuals will persuade them?
We’ll give them a new way to see you, and a new way for you to see yourself.
Andy Challenger, Sr. VP, Challenger, Gray & Christmas
What it’s like working with Orbit
“We had a generic website that didn’t inspire confidence. Orbit was so personable with us. They spent so much time in the beginning getting to know us. They interviewed all sorts of different members of our team to really understand our business.
They gathered so much data. Finding all these different ways to drive people to actually connect with you.”
Built in the CMS of your choice
We develop websites using the two most popular open source content management systems, WordPress and Drupal. These sites are built by our own in-house team. Nothing is outsourced.
WordPress web development
Custom WordPress websites developed in the most popular content management system on the web.
Drupal web development
Deep expertise in custom Drupal development for rock-solid security and scalability.
Other content management systems
Magento, Shopify, Sitecore, Contentful, Umbraco, Liferay, Kentico, Joomla, Hubspot, Episerver – we welcome any CMS.
Ready to talk about your website?
We want you to love your website. If you’re unhappy with it, let’s talk about what Orbit can do to rekindle the romance.
How much will my website (really) cost?
When people ask this question, we know they’ve been surprised by unexpected invoices from other web design firms.
The cost for websites ranges wildly, from $0 to $10M+. It’s crazy but true. Many of the marketing websites you visit everyday cost $100k – or more. Most high-performing lead generation websites take hundreds of hours to plan, design and build.
At Orbit, each project scope is a detailed breakdown of hours for specific tasks and by project phase.
Control costs with a transparent pricing partner.
Web design agency vs. traditional agency
Why do we build better websites? We have deep expertise in building websites. A traditional agency doesn’t.
- Traditional agencies don’t have a focus. For them, websites are an afterthought.
- A digital web design agency is 100% website focused. We are experts in building and optimizing websites. Each Orbiteer has ten times more website experience than the typical employee of a full-service agency.
Traditional agencies often launch websites with content that doesn’t work for the web. They’re using old-school marketing techniques. It’s not surprising. Websites are hard to do right. But a digital agency knows what it takes.
Hundreds of projects, across virtually every industry
Each client is unique, but websites often fit into three main categories.
B2B or B2C sites that create demand for services by guiding visitors through the funnel.
Designing ecommerce websites that measure results in dollars. Ready to build on and integrate with all the major platforms.
One site, connected to everything
Your website is not an island. It needs to integrate with your other systems. When your tools are connected, it saves you time and improves your visitors experience.
- Forms submissions flow into the CRM, marketing automation and email systems
- Content is pulled in from internal databases or third parties
- Careers sections integrate with HR systems
- Ecommerce connects with accounting, inventory and payment gateways
We specialize in integration, to squeeze the maximum value from your entire technology stack.
Will I lose my rankings?
No. Our SEO experts preserve and improve your ranking.
Why do some web design companies set expectations low for post-launch search traffic? It’s because they carelessly change things that were already working well. Web designers often tell clients to expect a drop in search traffic after launch. It’s not true. At Orbit, we promise to do no harm.
A search-driven redesign includes the following:
- Careful preservation of keyphrase relevance on top organic pages
- A documented strategy for URL structure and redirects
- A solid technical SEO foundation
Keep what works and improve what doesn’t.
Will my site be accessible?
Yes, because access to information is a human right. It is simply the right thing to do.
- Contrast and size
- “Skip to content” links
- Meaningful text-only experience
Ask us about compliance with Section 508 or the entire WCAG guidelines, including options for testing with actual users.
We care about all of your visitors, including those with visual and mobility impairments.
What if I’m rebranding?
Web design and branding are better together. Use this opportunity to step back and look at the big picture as your audience sees it.
The questions we use to help understand your audience, conversion goals, and business often overlap with those you use to initiate a rebranding.
Doing web design, web development and marketing at the same time makes sense.
Look at the brand. Re-evaluate your logo and color palette, your message and messaging. Now’s the time to refine your brand and align the design with the future, not the past.
A process designed for busy marketers
How much time will this take me and my team?
This isn’t the only thing you’re working on. Project requirements, team involvement and content development all determine the amount of time needed from you. The baseline time required from you is 5-10 hours per week.
More time is needed if:
- You plan to get broad input from a large team
- You plan to write all of your own content
Content and approval. If either of those words triggers anxiety, we will adapt the process to lighten your load.
Don’t be the last in your industry to redesign
Some businesses are slow to act and it shows. The average lifespan of a website is 2 years and 7 months. It’s possible to get 4+ years of value from a high-performing website. But don’t put off the redesign too long.
Design has a dramatic impact on your visitors’ impression of your business. It drives their perception of the value (and price) of your services. Collect some data. Just search for your services. Look at your competitors’ websites. Now, look at your site.
Keep your website fresh and competitive. A redesign positions your brand for the future.
Get a website designed with empathy and strategy
Know your visitors. Know what drives them to action. Understand how to solve problems. We’ll build a website that gives them everything they need.