PLZ Corp

Manufacturing

Specialty brand and private label product manufacturing

PLZ Corp is one of the nation’s largest packagers of consumer goods. They develop, manufacture, package and distribute a comprehensive line of aerosol and liquid products. If you picked up a product in a store, there is a chance PLZ was behind getting it in your hands.

The challenge

Poor UX and complex site architecture

Following their recent rebrand, PLZ Corp needed a new website to put their best foot forward. With such a wide breadth and depth of services and industries, they had previously struggled with their site navigation structure and general user experience. They came to Orbit for help with a few key challenges and goals:

Limited brand recognition
Translating brand colors to accessible, web-friendly design
Increasing conversions
Complex site architecture

The solution

Improved site strategy and storytelling

Orbit’s talented team worked closely with PLZ Corp to better understand their users’ needs as well as their conversion goals. We brainstormed a new site strategy that would better serve their users while still meeting internal objectives. The result is a beautiful, inviting website complete with the following:

Industry-specific navigation
Comprehensive and UX-friendly megamenus
Brand storytelling and conversion copywriting
Accessible, modern design

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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