Pico Electronics was established in 1967 to improve and reduce the size of transformers and converters. Today, Pico (a metric prefix meaning one trillionth (10⁻¹²)) develops miniature and ultra-miniature transformers, inductors and power supplies for commercial flight, aerospace, military operations and other mission-critical applications.
The challenge
Pico came to Orbit in need of a simple-to-use, approachable website that made it easy for users to find the products they need, and get in touch with a sales rep to discuss next steps. Their existing site was outdated and confusing, which was impacting UX and conversions. Their key goals were to:
The solution
Orbit’s team developed a new site strategy that mimics the sales funnel. We made it happen through clear, action-oriented copy, clean, updated design and some expert back-end work by our developers and content coordinators. Some key wins:
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
