The challenge
Showcasing value and increasing conversions
EXSIF came to Orbit because their existing site wasn’t accurately positioning them as the global leader they are. The outdated site had a focus on products rather than solutions and wasn’t showing the value that EXSIF brings to its customers. The main challenges we set out to address were:
- Showcasing value throughout the site
- Increasing conversions
- Improving UX and accessibility
- Updating design to be more modern