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What’s the difference between a website redesign and website optimization?
We’re glad you asked!
A website redesign involves overhauling an entire site– this usually means making significant changes to a site’s design, structure and functionality. Sometimes we start from scratch, and other times we focus on modernizing specific elements of an existing website.
Website optimization is about rising to the top of thousands of search results while performing more effectively in those positions. Optimization services are a great option for clients who are happy with the general look and feel of their website, but seek growth by scaling search engine optimization, conversion rate optimization and improving factors such as site speed, engagement rate and technical site health.
Let’s take a deeper look.
Creative, story-driven web design
Our web design and development projects are focused on building SEO and conversion informed websites that are modern, accessible and user-friendly.
We strive to improve the way every client tells their story and connects with their visitors. Here’s how we do it:
- Aesthetic and unique designs
- A seamless user experience
- Easy to update backend
- Search and conversion-driven copy and site navigation
30% increase in traffic
Choosing Orbit Media Studios was a smart decision for our business. The look, user experience, and content of our new site not only positions us ahead of our competitors — but also immediately led a 30% increase in traffic. We now get relevant new business leads daily, which NEVER happened before the rebuild.
Data-driven web optimization
If you’re happy with the overall design and functionality of your website, you may be better suited for optimization services.
Website optimization services are a long-term commitment that help your website work harder for longer. By focusing on specific search and conversion goals, our team digs deep into your site performance to make targeted suggestions, adjustments, and upgrades:
- Scaling comprehensive keyword coverage
- Pushing up existing search rankings
- Upgrading content to perform better
- Technical audits with more advanced tactics
- Ongoing testing and exercises
- Constant analysis and readjustment
How Orbit increased Plum’s sales by 700% in just six months.
116%
Increase in organic search engaged session
633%
Increase in the top 3 ranking keywords
700%
Increase in sales
We know the secret to long-term success
It’s actually pretty simple– a high-quality website redesign, followed by ongoing optimization services.
Doubling up on web design and optimization services may not be right for everyone– but if you’re in need of a refreshed site and long-term SEO/CRO strategy, it may be beneficial to opt for both.
Our strategists are available to walk you through the best option for your website– whether that is a full redesign, web optimization services, or both.
Put the best website optimization company to work for you
We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.
See how we can transform your site for optimal performance and exceptional return on investment.
