Gordon Food Service

gfs.com

Over 125 years delivering superior food and support

Gordon Food Service is a distributor and retailer, supplying food products, ordering and delivery services, and business solutions and consulting to a range of industries. Gordon began as a small brother-owned business and has grown to be the largest family-operated food distributor in North America.

The challenge

Complex site structure & diverse audiences

Gordon Food Service offers a range of products, solutions and services to multiple industries and businesses. They came to Orbit for help simplifying and streamlining their site to better demonstrate their leadership, encourage more conversions and improve user experience. There were a few key challenges:

  • Standing out in a competitive industry
  • Complex site navigation
  • Poor UX & messaging
  • Outdated branding

The fix

User-focused copy and site navigation

Orbit met these challenges head-on by creating a content strategy that identified the needs of the customers & elevated the value Gordon brings to every partnership. Here’s how we did it:

  • Reorganized site navigation with SEO & UX in mind
  • Updated CTAs & testimonials to inspire action
  • Conversion copywriting
  • Modern & accessible design

Their updated website seamlessly guides users through the services & resources they need to make an informed decision about partnering with Gordon Food Service.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.