The challenge
Preserving SEO value & increasing conversions
Naviant partnered with Orbit for a complete WordPress redesign to support lead generation, recruitment and an evolving brand identity. There were a few key goals and challenges:
- Migrating a deep library of high-performing content
- Creating custom blocks to meet specific content needs
- Preserve SEO value across 600+ blog posts and 460+ resources
- Delivering a mobile-first, CRO-driven digital experience