naviant.com

A leader in intelligent automation & technology

Since 1986, Naviant has been at the forefront of intelligent automation, helping businesses reimagine work to deliver exceptional outcomes. Naviant solves complex problems by intelligently connecting content, data and processes to orchestrate end-to-end business process automation.

The challenge

Preserving SEO value & increasing conversions

Naviant partnered with Orbit for a complete WordPress redesign to support lead generation, recruitment and an evolving brand identity. There were a few key goals and challenges:

  • Migrating a deep library of high-performing content
  • Creating custom blocks to meet specific content needs
  • Preserve SEO value across 600+ blog posts and 460+ resources
  • Delivering a mobile-first, CRO-driven digital experience

The solution

A strategic WordPress platform built to scale

Clear communication, efficient project planning and a phased approach allowed Orbit to deliver a modern, conversion-optimized website grounded in a deep content strategy. Some key wins:

  • Clean, modern UI aligned with Naviant’s brand refresh
  • Robust redirect strategy and phased content migration preserved SEO rankings
  • Custom-built page blocks to highlight key content
  • Precise development and CMS flexibility

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.