An iconic Chicago institution. A new site with a long legacy

Actors. Directors. Designers. Some of the biggest names in Chicago and national theater have been through the Goodman. It’s a place with a deserved reputation for quality. We had to design a site that helped people easily find the shows they wanted to see, and buy tickets, while paying homage to that quality.

This project was all about design. Our team made the choice to highlight the shows. They were front and center, relying on Goodman’s reputation as a place for the finest theater. A visitor immediately saw the newest shows, while having a clear option to become a member. The page moved them through all of Goodman’s educational and entertainment offerings, maintaining a cohesive look and feel.

This was a site for newcomers and for members, and had to cater to the needs of both. Unobtrusive but clear shopping carts and log-ins made it easy for anyone to buy tickets and access their accounts. The goal of this website was to get people off the internet, and into their seats.

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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