The challenge
Outdated designs & multiple conversion events
The Goodman Theatre came to Orbit for a design-heavy website refresh. Users are most often on their website for one of two things: buying tickets to a show, or managing their membership. The Goodman team wanted to highlight both of these events on the site through beautiful, cohesive design. They had a few other goals, as well:
- Increase show attendance and memberships
- Update design to be more exciting and modern
- Highlight new shows
- Improve organic traffic and technical site health