GoodmanTheatre.org

An iconic Chicago institution

Actors. Directors. Designers. Some of the biggest names in Chicago and national theater have been through the Goodman. It’s a place with a deserved reputation for quality. We had to design a site that helped people secure tickets to the shows they wanted to see while paying homage to that quality.

The challenge

Outdated designs & multiple conversion events

The Goodman Theatre came to Orbit for a design-heavy website refresh. Users are most often on their website for one of two things: buying tickets to a show, or managing their membership. The Goodman team wanted to highlight both of these events on the site through beautiful, cohesive design. They had a few other goals, as well:

  • Increase show attendance and memberships
  • Update design to be more exciting and modern
  • Highlight new shows
  • Improve organic traffic and technical site health

The solution

Key UX features & thoughtful web design

Orbit’s web strategists, designers and project managers got to work planning design features that made it easy for newcomers and existing members to buy tickets and access their accounts. Here are some key wins:

  • SEO research and technical best practices
  • Responsive and accessible web design
  • Key UX features (shopping cart, show calendars, site search)
  • Featured shows page blocks and engaging CTAs

Thanks to the well-thought-out design, the Goodman Theatre’s website can now more effectively get people off the internet, and into their seats.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.