Refined site navigation, design, and messaging

Nelipak has been serving the healthcare and life science industries for over 70 years, providing custom packaging to customers around the world. From medical tray sealers to rigid packaging, Nelipak is dedicated to providing sustainable, quality and innovative products to their customers.

The challenge

Ineffective messaging, navigation & design

Nelipak’s website wasn’t adequately showcasing their new brand guidelines or effectively conveying their unique capabilities and expertise. There were a few key challenges we set out to address:

  • Outdated site design
  • Two separate websites/confusing navigation
  • Ineffective messaging
  • Unclear service offerings

The fix

Expert content strategy and web design

After researching SEO, gathering data and interviewing key stakeholders, here’s how the Orbit team addressed some of Nelipak’s key challenges:

  • Migrated and merged Nelipak’s two sites
  • Design overhaul using new brand guidelines
  • Improved messaging & site navigation
  • Custom web development

The result is a beautiful search and conversion optimized site that better reflects Nelipak’s expertise in their field.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.