Federal Signal is the leader in innovative equipment, signaling products, communication and security systems for police force, fire and EMS workers. Federal Signal has been creating emergency response and security products since 1917, and strives to provide products and solutions that keep workers, first responders and our communities safe and secure.
The challenge
Federal Signal has a very large website with hundreds of landing pages, resources, product variations and more. They first came to Orbit wanting a better way to showcase their product catalog, organize all of their pages and drive more organic traffic. Key goals were to:
The fix
Orbit’s team focused on improving every step of the user journey, from the search engine results page to the contact form. This began with SEO research and updates to drive more traffic, and included enhancements to major site features, including the navigation, product pages and CTA buttons:
See how Orbit increased Federal Signals organic conversions by 59% through our website optimization services.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
