ImageTrend

Collage of website screenshots featuring fire truck, data insights, emergency services icons, tablets, a speaker at a podium, and a meeting, all related to ImageTrend's services.

imagetrend.com

Providing actionable intelligence to shape emergency response services

ImageTrend provides emergency management software to fire departments, EMS agencies and hospitals. They have a mission-driven goal of providing data analysis and deep intelligence to help emergency service workers streamline operations, improve response times, shape long-term strategies and improve outcomes.

The challenge

Preserving existing rank and brand equity

After a recent rebrand that impacted general messaging and visuals, ImageTrend needed a new website to show off their refreshed look and feel. This rebrand was coupled with some shifting offerings and go-to-market strategies that needed to be updated throughout the site. Key goals were:

  • Preserving existing SEO wins
  • Migrating & replatforming a comprehensive resource library
  • Showcasing new design while preserving brand equity
  • Improving UX & lead gen

The solution

Strategic redirects and on-page SEO

Orbit’s team got to work conducting audits, SEO research and speaking with stakeholders to get a better understanding of IT’s vision for their website. Our writers, designers and developers collaborated to create a high-performing, streamlined and modern site. Here’s how we made it happen:

  • Retained search traffic with strategic redirects
  • Streamlined UX with a robust mega menu
  • Improved service pages to support new offerings
  • Crafted conversion copy & modernized design elements

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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