Marmon Utility

marmonutility.com

200+ years of reliable support to the utility industry

Marmon Utility is a leading manufacturer of electrical utility products, from overhead insulators to underground cables. They offer the products, solutions, expertise and partnerships that electric and utility companies need to maximize their reliability and resiliency.

The challenge

Product promotion and increasing conversions

Marmon leads in utility equipment– but their users needed an easier path to convert. Marmon came to Orbit with the goal of creating a modern website that would separate them from the pack by highlighting their dedication to customers and comprehensive suite of solutions. Their key goals were to:

  • Increase user conversions
  • Better showcase their product offerings
  • Simplify the user journey
  • Revamp design to be more eye-catching and modern

The solution

Highlighting the user journey

To help Marmon stand out from the competition, Orbit’s talented team designed a new WordPress site, complete with accessible, responsive and UX-driven content. With new action-oriented copy and appealing designs, Marmon’s website is better equipped to support the conversion journey.

  • 7 pages of conversion copywriting
  • Industry-inspired web design
  • Streamlined site navigation with clear user journeys
  • Optimized product overviews and CTAs

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.