The challenge
Product promotion and increasing conversions
Marmon leads in utility equipment– but their users needed an easier path to convert. Marmon came to Orbit with the goal of creating a modern website that would separate them from the pack by highlighting their dedication to customers and comprehensive suite of solutions. Their key goals were to:
- Increase user conversions
- Better showcase their product offerings
- Simplify the user journey
- Revamp design to be more eye-catching and modern