A historic Chicago company. An iconic taste. A new look.

Working with one of Chicago’s most notable companies gave us a lot of opportunity to have some fun with design, as well as finesse our responsive e-commerce process. On top of being able to purchase a pack of bagel dogs (or anything else) on your phone, the site also includes such features as a historical timeline (with vintage photographs), a nationwide store and restaurant locator, and a fully integrated WordPress blog to share news, recipes, and more.

Combining history, and the nationally-recognized Vienna Beef look with the needs of eCommerce was an exciting design challenge. As Chicagoans, we know what Vienna Beef means, and we know how important their aesthetic is to the city. Creating a site that lets everyone enjoy that look (and the taste), made this an exciting and rewarding project.

A Responsive History

When you’ve been around since 1894, you’ve got quite a bit to share.

Our Vienna Beef team designer and developer collaborated very closely to come up with a custom solution that allowed VB to showcase their rich and beautiful history in a large scale visual timeline. With pictures as amazing as the small sample you see here, it was clear right away we needed to give them a space that would really let them shine.

The tight teamwork between departments allowed Orbit to create a super customizable solution that looks great on both desktop and mobile.

Mobile-Optimized Shopping

It’s never been so easy to buy a Chicago Style Hot Dog Kit on your phone.

Over the course of the Vienna Beef project, Orbit completely overhauled our already super successful e-commerce package to be responsive and extremely optimized for shopping on mobile.

The result is a seamless shopping experience between desktop and mobile environments that leaves customers focusing on products and not tasks.

HUNGRY? We’ve got you covered!

The store locator can find your nearest store, stand, or retail location!

You can even filter for Hall of Fame and Hot Dog University-certified locations.


  • Website traffic has increased by 53%
  • Mobile website traffic has increased by 180%
  • Shopping cart abandonment rate is down to 36% (average is 65% – 70%)

2013 Silver, W3 Award Winner

Receiving over 4,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide.

Partner with Us

An ecommerce site is more than just the face of your digital storefront. It’s also the inventory lists, invoicing systems and payment gateways behind the scenes. Our team can help you integrate your systems and win more customers.

Talk to Chris