Chicago got its first taste of Vienna Beef in 1893, when two brothers debuted their homemade sausages at the World’s Fair/Columbian Exposition. Now Vienna Beef dogs can be found on nearly every street corner in the Chicagoland area.
In many ways, Vienna Beef is Chicago. Just as the city is synonymous with its hot dogs, Orbit set out to create an ecommerce site that captured the brand, the spirit and the feel of this iconic company.
The challenge
The Vienna Beef team came to Orbit to improve the benefit and performance of their website. They wanted their site to be easier and more fun to use, and to better showcase their diverse range of products, all while nodding to the great city of Chicago. Here were the key goals:
The solution
To meet the Vienna Beef team’s goals, Orbit strategized ways to focus on SEO and CRO while bringing fun, functional and UX-driven design elements to the forefront. Here’s how we did it:
Our efforts integrated Vienna’s brand, history and sense of fun into a beautiful website, and led to a 300% increase in site traffic.
We more than tripled site traffic after our website redesign and we’ve been partnering with those web nerds ever since. Shopping cart abandonment is down, sales are up. HOT DOG!
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
