What are the benefits of content writing services?
Visitors come to your site in search of something. Give them what they’re seeking.
Website content development starts with aligning your content with your marketing strategy. Why? It sets you up for long term success – which is why it should be the goal of the content writing services you inquire about. When you align your content with your marketing goals, you reap the benefits of turning your story into a lead-generation machine. Those benefits include:
- Driving qualified traffic
- Building trust with ideal customers
- Increasing conversions
The goal of a web content writing agency is to craft content that matches your digital marketing strategy messaging. Our process ensures consistency, which in turn builds trust with your audience.
Average YoY organic traffic lift from the last 50 projects (as of 7/23)
Successful website launches in last 12 months
Net Promoter Score for all clients in 2022
The goal is to attract (the right) traffic and convert them into loyal customers
One way to do that is to focus on keyphrases that optimize your search rankings. We get you there through web content writing services that include thoughtful keyword research to engage visitors with relevant, targeted content.
That includes carefully weighing every word on every page to ensure it supports your content strategy. We create the kind of content that your visitors trust and Google loves, ensuring your web pages show up in more searches.
And thanks to all of your relevant content, your visitor engagement will increase along with your conversions.
Best practices for better web content writing
Successful pages strike a balance between engaging written content and beautiful design. In many cases, traditional writing styles don’t work online.
The best web content writing is brief, surrounded by whitespace, and specific but scannable. By paying attention to formatting in addition to the content itself, our website content writers know how to provide just enough detail to encourage a visitor to convert.
Orbit paid close attention to SEO when writing our site copy. They were great – honest and direct. Content process was smooth, collaborative and successful!
What does a professional content writer do?
Great content creation leverages psychology to gain trust and spur action
That’s at the core of what good web content writing is all about. In order to convert visitors into customers, the SEO-optimized content we create focuses on keyphrases to keep content relevant and genuinely helpful to your visitors.
Then, we guide them through a series of key messages with attention-grabbing, easily scannable headlines. We weave in strong social proof, and finally, encourage conversion with powerful calls to action.
Why content writing is still worth it
It takes the content ‘write’ off your plate
Words don’t have to overwhelm you. Let us help you launch your site—from concept through content.
Most projects stall at the very end waiting for content to be completed. Our content writing services help you fill gaps and ensure a smooth site launch with search-friendly content, developed specifically for the web—and targeted to the audience you want to reach.
And if you already have your content, we’re happy to edit, refine and proofread instead—whatever you need to cross the finish line.
Orbit is full of talent and the writing team is no exception. Not only was our copy written exceptionally well, Katie really did her research. We wish we could poach her!
Does your audience trust your site?
Content is the easiest way to build trust and the quickest way to break it. Persuade and influence people to take action with genuine web content writing.