Hoshizaki America

Screenshot of the Hoshizaki website homepage displaying ice machines and refrigeration equipment, navigation menu, company logo, and “Request a Quote” buttons.

hoshizakiamerica.com

An industry leader in commercial ice machines and refrigeration

Hoshizaki America is a global leader in commercial kitchen equipment, trusted for designing and manufacturing top-of-the-line ice machines, refrigeration units and food prep solutions. Serving a range of industries from food service to c-stores, Hoshizaki offers streamlined solutions that help their customers stay cool, efficient and ready to serve.

The challenge

Streamlining UX & generating leads

Hoshizaki needed a website that was more representative of their business—reliable, intuitive and engineered for both end users and their distributor network. Their previous site lacked the usability and searchability that today’s B2B buyers expect. Key challenges were:

  • Organizing thousands of SKUS and overlapping products
  • Expanding awareness of their full product catalog
  • Streamlining access to key resources
  • Ensuring responsive, accessible web design
  • Generating leads and improving SEO

The solution

A smarter, faster & easier website experience

Orbit delivered a responsive, catalog-driven site that simplifies product discovery and supports every stage of the buyer journey. The new site is better equipped to drive SEO and CRO results and will improve the content management experience with a flexible CMS and catalog. Some key wins:

  • Easy to locate resource center for downloads, training and support
  • Increased imagery, social proof and CTAs
  • Filterable, searchable product catalog
  • Improved page speed performance and web accessibility

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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