Kimray

Kimray.com

Serving the oil & gas industry since 1948

For over 75 years, Kimray has been dedicated to making a difference in the lives of the people they serve. Kimray offers products, services, solutions, tools and resources for the oil and gas industry– including parts, equipment, sustainability solutions, project consultations and more.

At the start of this project, some members of the Orbit team were able to fly out to Oklahoma to meet with Kimray’s team in person. This helped us establish a great working relationship and set us up for a successful technical and robust website redesign project.

The challenge

Poor UX and low-quality leads

Kimray’s website serves as a marketing tool– allowing them to get their products and services in front of the right audiences. However, their existing site wasn’t bringing in quality leads, and when users did land on their website they were often confused about how to navigate the site, and whether or not Kimray was the right choice for their needs. To remedy these problems, we focused on the following:

  • Increasing quality leads and conversions
  • Streamlining purchase paths
  • Adding storytelling elements into the site
  • Improving site navigation and UX

The fix

Custom features and organized content

Orbit’s team prioritized pages with high conversion opportunities to infuse with expert copywriting and storytelling and found a better way to organize and showcase Kimray’s content. Our designers and developers focused on enhancing UX through improved load times and custom features. The result is a functional website that targets the right people, and makes it easy for users to find what they’re looking for:

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.