To be successful, websites must do two things: 1. Attract visitors, and 2. Convert those visitors into leads and customers. In order to do this, web marketers must do two things: 1. Create content, and 2. Promote it.
Content makes the difference between success and failure on the web. This book is organized accordingly:
By the time you finish reading Content Chemistry, you’ll have a solid understanding of all the main topics and the specific actions you’ll need to take to succeed on your own. You’ll know which actions lead to which outcomes. You’ll know where you’re going and how to get there.
Andy is a Co-Founder and Chief Marketing Officer at Orbit. Within the company, Andy oversees sales, strategy and marketing. Andy can also be found speaking at various conferences around the world.