Content Chemistry: The Illustrated Handbook for Content Marketing

Content Chemistry is the result of conversations with thousands of companies since 2001. These are the most important and effective marketing lessons we’ve learned.


To be successful, websites must do two things: 1. Attract visitors, and 2. Convert those visitors into leads and customers. In order to do this, web marketers must do two things: 1. Create content, and 2. Promote it.

Content makes the difference between success and failure on the web. This book is organized accordingly:

PART 1: LECTURE (theory behind web marketing)

  • Traffic: attracting visitors
  • Conversions: getting visitors to take action

PART 2: LAB (web marketing in practice)

  • Creating content
  • Content promotion

By the time you finish reading Content Chemistry, you’ll have a solid understanding of all the main topics and the specific actions you’ll need to take to succeed on your own. You’ll know which actions lead to which outcomes. You’ll know where you’re going and how to get there.

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Who is Andy Crestodina?

Andy is a Co-Founder and Chief Marketing Officer at Orbit. Within the company, Andy oversees sales, strategy and marketing. Andy can also be found speaking at various conferences around the world.

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