Content Chemistry: The Illustrated Handbook for Content Marketing

Content Chemistry is the result of conversations with thousands of companies since 2001. These are the most important and effective marketing lessons we’ve learned.

To be successful, websites must do two things: 1. Attract visitors, and 2. Convert those visitors into leads and customers. In order to do this, web marketers must do two things: 1. Create content, and 2. Promote it.

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From the Author:

Watch a 2 minute overview from Andy

Why we wrote it, some history, and what to expect. Andy breaks down the value you can expect from this passion project.

“My hope is that your new insights into web marketing will motivate you to get started and stay active. I hope you realize that web marketing is enjoyable because it’s creative, something both social and analytical. There’s nothing intimidating about it. You may discover that, yes, web marketing is critical to modern business, but it’s also a lot of fun.”

Content makes the difference between success and failure on the web

By the time you finish reading Content Chemistry, you’ll have a solid understanding of all the main topics and the specific actions you’ll need to take to succeed on your own. You’ll know which actions lead to which outcomes. You’ll know where you’re going and how to get there.

Part 1: Lecture (theory behind web marketing)

Traffic: attracting visitors
Conversions: getting visitors to take action

Part 2: Lab (web marketing in practice)

Creating content
Content promotion

Content Chemistry is the best book on content marketing I’ve ever read. I meet so many burgeoning writers (typically recent liberal arts grads) desperate to understand the industry enough to break in. This will be, hands down, THE book I recommend to them.

Who is Andy Crestodina?

Andy is a Co-Founder and Chief Marketing Officer at Orbit. Within the company, Andy oversees sales, strategy and marketing. Andy can also be found speaking at various conferences around the world.

Read Andy’s bio

Start improving your digital marketing

Find effective lessons about the power of search engine optimization, social media and email marketing, all in one place.

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