getzipline.com

Transforming the way retail stores run

Zipline is a retail operations platform designed to improve communication and execution across retail stores. Zipline helps retail workers streamline tasks, documentation, reporting and contact between store employees and headquarters, all on one platform.

The challenge

Outdated design & messy conversion flows

The Zipline team came to Orbit seeking an experienced web partner to modernize their site. Their previous site was difficult to update and didn’t provide strong conversion flows or a good UX. Zipline needed a new site to get a leg up on the competition and better reflect their brand. There were a few primary goals:

  • Improve & elevate educational content
  • Simplify site navigation & UX
  • Enhance SEO & CRO
  • Update design elements

The solution

Streamlined navigation & engaging design

To better represent Zipline’s offerings, Orbit’s team got to work running audits and strategizing a streamlined site architecture, navigation and conversion flow. Through expert collaboration and ongoing communication, the new site came to life. Some key wins:

  • Conversion copywriting & bold CTAs
  • Revamped sitemap & robust mega-menus
  • Dynamic, responsive design
  • Content migration & back-end integrations
  • SEO-informed internal linking & on-page upgrades

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.