The challenge
Outdated design & messy conversion flows
The Zipline team came to Orbit seeking an experienced web partner to modernize their site. Their previous site was difficult to update and didn’t provide strong conversion flows or a good UX. Zipline needed a new site to get a leg up on the competition and better reflect their brand. There were a few primary goals:
- Improve & elevate educational content
- Simplify site navigation & UX
- Enhance SEO & CRO
- Update design elements