Orbit's suite of creative web services includes writing for the web. A critical and necessary component of any website project, content is integral to the design process.
What is Content Design?
Website content needs to work with the design to be effective. People don't read websites, they interact with them. Content is designed to be user- and search-friendly.
Throughout the process, the designer and writer work together to design a singular experience. Information is prioritized and structured for quick scanning and action-oriented navigation. Ultimately, content drives user interaction.
When aligned with relevant keywords and phrases, each page becomes a source for new traffic to the website. Orbit’s copywriting, design, and development practices are informed by SEO best practices. You can learn more about keyword research on our blog.
From site map to wireframes, the structure of the website shapes the user experience. The organization and hierarchy of content helps users navigate the site and find information. But more importantly, purpose-driven content creates paths to calls-to-action.
You’re a master of your craft, and it's ok if you're not a master at crafting website copy. For some, it’s a matter of finding the time and resources to write all those pages. For others, it is downright scary to stare at a blank screen. Rather than delaying the launch of your freshly designed website, Orbit is here to help with your content development & website copywriting needs. All you need to do is ask.
Interested? We would be happy to share with you our experiences and help you understand the potential opportunities involved in achieving your goals.
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