Working with Orbit has led to a 25% increase in traffic and conversions on the Avison Young website

37%

Increase in total traffic

27%

Increase in organic search traffic

26%

Increase in conversions

A global commercial real estate advisor

Avison Young is a global commercial real estate services firm headquartered in Toronto with over 100 offices located in 20 countries. Avison Young is built on the belief that commercial real estate isn’t just about buildings, square footage and occupancies, but about the spaces that improve lives and help businesses thrive.

One of Orbit’s oldest optimization clients, we have been managing and optimizing four of Avison’s websites for over four years.

The challenge

Improving and maintaining site performance

Avison Young first came to Orbit for general digital marketing advice and management. With over 15 websites, multiple business locations, and custom content, they needed an agency they could trust to wrangle issues and continuously improve their websites. Some of their key concerns were:

Prioritizing the performance of their sites– specifically UX and crawlability
Collecting more data to inform reporting and marketing strategies
Improving SEO and CRO

The solution

Detailed audits and thorough remediation

Orbit’s optimization team is regularly working with Avison Young to improve their site performance, encourage conversions, and reach a wider audience. Here’s how we do it:

Technical audits and remediation: Site architecture, load speed, crawlability and indexing, etc.
CRO & SEO: Schema markup, keyword research, and A/B CRO testing
Content: Content gap analysis and content upgrades
Analytics: Configurations to support better CRO and reporting

The results

Over 25% increase in traffic and conversions

Working with Orbit has led to improvements in the technical health and overall performance of the Avison Young website. Year-over-year data from June – September 2024 vs June – September 2023 shows improvements in conversion rates, organic traffic and total traffic.

37% increase in total traffic
27% increase in organic search traffic
26% increase in conversions

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Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.

Reach out to Stephanie