See how Orbit increased organic traffic value for Press Ganey by 521%

521.5%

Increase in organic traffic value

23.5%

Increase in top 10 Google rankings

27%

Organic traffic growth

Improving the healthcare experience

Press Ganey works with over 41,000 healthcare facilities to help transform the care experience, drive innovation and deliver sustainable movement. Press Ganey uses advanced technology and strategic consulting to capture feedback, results, insights and data that help healthcare professionals improve their care– putting the human experience at the heart of healthcare.

The challenge

Disorganized digital marketing strategy

The Press Ganey team first came to Orbit for digital marketing help. They were in a growth period, looking to reach and convert more potential leads, and needed an authoritative outside source that could provide more direction. Key goals were to:

  • Grow their business and attract more leads
  • Improve their website with SEO, CRO and UX best practices
  • Streamline website and marketing strategy

The solution

A site rebuild complete with SEO and web consulting

Orbit’s optimization team worked closely with Press Ganey to ensure their website rebuild was following best practices for UX, design and development, as well as SEO and CRO. Since the rebuild, we’ve continued to work with the Press Ganey team to drive steady, incremental results:

  • Content upgrades: On-page SEO, keyword analysis, optimizing meta titles and descriptions
  • Strategy and consulting: Competitor analyses, CRO improvements and marketing strategy
  • Technical site audits: Cleaning up redirects and broken links, optimizing images & alt text, etc.

The results

Major improvements in organic traffic and keyword rankings

Working with Orbit has led to substanial improvements in Press Ganey’s organic search strategy. Year-over-year data from January – August 2024 vs January – August 2023 highlights the following performance wins:

  • 521.5% increase in organic traffic cost (the value of organic traffic if it had to be paid for through ads)
  • 23.5% increase in keywords ranking in the top 10 positions in Google
  • Over 27% growth in organic traffic

Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.