Orbit’s website optimization services has led to a 37% increase in keywords on page one for First Business Bank

37%

Increase of keywords on page one in search results

26%

Increase in clicks from search results

21%

Increase in impressions

The first business-focused bank in the Midwest

First Business Bank is a Midwest-based banking network with services for business banking, private wealth and bank consulting. While First Business Bank has grown to be a publicly traded company with over $2 billion in assets, they remain committed to their mission: “be the experts our clients deserve”.

Originally an Orbit web design client, First Business Bank has been working with Orbit’s optimization team for 4+ years to drive consistent updates that support SEO, CRO and general site performance.

The challenge

Low organic traffic and conversion rates

First Business Bank first came to Orbit for a site refresh– we designed a website that highlights their focus on relationships rather than transactions, helps them connect and engage with their customers and positions them as leaders in the business banking industry. Now they’re working with Orbit’s optimization team to address more growth opportunities:

Increasing website traffic
Identifying and solving technical and site health issues
Increasing conversions

The solution

Research-driven advisory services

Orbit’s optimization team works closely with First Business Bank to grow visibility and organic traffic, drive conversions and amplify marketing efforts. We do this through an ongoing process of improvement– by collecting and reviewing key metrics and providing research-based recommendations and services:

Site-wide audit and advisory services
Competitor analysis and keyword research
On-page SEO and CRO content upgrades
Paid ad consulting and optimization

The results

37% increase in keywords on page one

Orbit’s marketing consulting services, on-page upgrades and sitewide audits have paved the way for measurable results. Because of these efforts, First Business Bank’s site traffic and user engagement have improved:

Keywords on page one increased 37% YoY
26% increase in clicks YoY
21% increase in impressions YoY

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Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.

Reach out to Stephanie