Orbit helped Experity increase their organic traffic and conversion rate

26%

Increase in organic traffic value

25

Average ranking for priority keywords increased by 25 positions

91%

Year over year increase in demo requests

Optimizing the urgent care system

With more urgent care centers opening across the country and existing clinics taking on more patients, care providers need improved systems to help them manage these changes and elevate patient care. This is where Experity comes in.

Experity is a trusted partner for 50% of the urgent care market, offering consulting services and innovative EMR software that helps clinics streamline their operations, improve the patient experience and increase revenue.

Experity first came to Orbit for a complete site redesign and has since become an Orbit optimization client.

The challenge

Low conversions and outdated design

Experity first came to Orbit Media because their existing site didn’t have the look and feel they were going for. They wanted their new site to better connect with their users, meet them at key points in the conversion process and showcase Experity’s expertise and credibility in the field. Their key goals were to:

  • Update their site design and highlight their expertise
  • Educate, inspire and convert visitors
  • Drive more organic traffic

The solution

Content, SEO and CRO upgrades

Orbit’s web experts designed a new site complete with new navigation, modern design updates & conversion-optimized site copy, leading to improvements in UX, CRO & SEO.

To keep the momentum going, Orbit’s optimization team has been working with Experity since November of 2023, providing a range of services:

  • Content: Cleaning up & updating site content, improving internal linking.
  • SEO: Image optimization, backlink audits & remediation, on-page upgrades.
  • Site health: Technical audits & remediation for load speed, broken links, etc.
  • CRO: A/B testing, CRO strategy, navigation updates.

The results

Increased conversion events and organic traffic value

Orbit’s work on Experity’s site has greatly improved their online presence and digital marketing strategy. Data from the last six months (as of August 2024) shows significant progress in conversion events, organic traffic value and keyword rankings:

  • Organic traffic value increased by 26%
  • Average ranking for priority keywords increased by 25 positions
  • 91% YoY increase in demo requests

Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.