How Orbit Helped Altium Increase Organic Traffic Value by 2,300% in 3 Months

Altium logo
53%

Increase in total ranking keywords

40%

Increase in organic conversions

2,300%

Increase in organic traffic

The future of electronics development

Altium designs and develops software tools that equip PCB designers, part suppliers, and manufacturers to develop and manufacture electronics products faster and more efficiently than ever before. Altium’s rich history began in 1985 as one of the world’s first PCB design tool providers, and has since grown to be a global market leader.

The challenge

Navigating a new domain launch

Altium came to Orbit Media during a period of growth. They were gearing up to debut a new cloud-based platform, Altium 365, that needed its own domain and SEO strategy. Hoping to get a strong start, they sought out experts in website optimization who could help them navigate a few challenges:

  • Organizing, prioritizing, and migrating content to the new site
  • Building and optimizing the Altium 365 site for organic search
  • Pinpointing and solving technical and indexing issues

The solution

Audits, remediation, and optimization

The Orbit Optimization team was able to work with Altium before and during the 365 site launch, which helped set them up for success and quickly correct any hiccups. In addition to launch preparation and support, we’re working with the Altium team to consistently improve UX, SEO, CRO, and site performance:

  • Mobile, linking, indexing, and technical audits and recommendations
  • Keyword research, content topic ideation and content upgrades
  • Keyword mapping for key landing pages
  • CRO updates and testing

The results

53% increase in total ranking keywords

The Altium 365 site launched in May of 2024 and has already seen tremendous growth and value. This is due to the existing high-value pages migrated from the existing Altium site, as well as Orbit’s expert guidance on SEO and web best practices.

  • Total ranking keywords up 53% over a 3 month period
  • Organic conversions rose by 40% over a 3 month period
  • Estimated organic traffic increased by 25%
  • Organic traffic cost rose by 2,300% over a 3 month period
  • Clicks from search increased by 49%

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Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.

 

Stephanie Walker
Reach out to Stephanie