YoY increase in organic traffic cost
Increase in page one keywords
Increase in clicks from organic search
Higginbotham is an industry leader in customized insurance, HR and financial solutions that protect homes, cars, health, businesses and employees. They are people-driven insurance brokers, committed to helping their clients efficiently and securely plan for their future.
Originally an Orbit web design company, Higginbotham now works with the Orbit optimization team to make consistent improvements to their site that drive ROI, growth and traffic.
The challenge
Higginbotham first came to Orbit Media for help building a modern, UX-friendly website that would better connect with their customers and improve conversions. Their Orbit-built site is still treating them well- but to continue their growth and prepare for open enrollment season, they needed help managing a few things:
The solution
To help Higginbotham connect with more users, the Orbit optimization team has been focused on improving organic traffic and user engagement. Using data from SEO tools, GA and GSC, we got to work pulling keyword research and user analytics to inform the following strategy and services:
The results
Orbit continues to work with Higginbotham to improve site health, performance and structure. Our optimization efforts have already paid off, increasing their organic search rankings, sessions and engagement. Recent data (August/September 2024) shows:
We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.
See how we can transform your site for optimal performance and exceptional return on investment.
