See how Orbit helped Sonatype increase keywords ranking on page one of Google by 36%

13%

Increase in keywords ranking on page one of Google

243%

Increase YoY organic traffic cost

61%

Increase for a key conversion event year over year

Sonatype helps enterprises improve their software supply chain

Sonatype unites software developers, application security professionals, operators, engineers and legal teams to improve speed and security in open-source development. Using data researchers and machine learning, Sonatype creates faster, more specialized and more accurate information about open source to encourage innovation and seamless software management.

The challenge

Enhancing site performance and increasing conversions

Sonatype came to Orbit during a period of reorganization. They were looking for more ways to jumpstart their marketing efforts, and wanted to partner with website experts they could trust to provide informed and strategic recommendations. Their key goals were to:

  • Improve their site performance
  • Upgrade their content strategy
  • Increase organic traffic and conversions

The solution

Ongoing content upgrades, audits and remediation efforts

The Orbit optimization team immediately got to work gathering insights on Sonatype’s site health, performance, organic traffic and conversion rates. Using this data, we continue to make strategic recommendations and upgrades to drive measurable results for the Sonatype team:

  • Site audits and remediation: Indexing, images, backlinks and page speed.
  • Subdomain migration
  • AI-powered page upgrades
  • CRO testing and improvements
  • Competitor analyses

The results

Improved conversion rates and SERP rankings

Our efforts to improve Sonatype’s site health, performance and conversions have already resulted in significant progress, and we look forward to driving more measurable results with ongoing optimization services :

  • 13% increase in keywords ranking on page one of Google
  • 243% YoY increase in organic traffic cost
  • 61% YoY increase for a key conversion event
  • Improved Core Web Vitals scores

Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.