How Exostar Increased Organic Traffic Value by 5,140% Year over Year

29.6%

Increase in ranking keywords

5140%

Increase in organic traffic value

12%

Increase in organic traffic

Building trust and forging connections

Exostar is the cloud platform of choice for aerospace, defense, life sciences, healthcare and financial service enterprises. Through their suite of products, solutions and digital platform, Exostar has been helping organizations in highly-regulated industries mitigate risk, solve identity and access challenges and collaborate securely across their supply chain ecosystem.

The challenge

Poor search performance and visibility

Before working with Orbit, the Exostar team didn’t have a comprehensive SEO strategy. They weren’t seeing the results they needed due to an outdated website, disjointed site structure and poor search performance. They came to us with a few key goals:

  • Uncover any issues that are hurting site performance
  • Better organize site content
  • Develop an SEO strategy that will improve search performance
  • Increase SEO visibility

The solution

Technical fixes and SEO upgrades

The Orbit optimization team got to work analyzing data and running site audits to create a long term site optimization strategy. We prioritized non branded keyphrases and cleaning up technical issues to enhance search performance, with the goal of driving SEO visibility. Here’s how we did it:

  • Keyword research, content writing and upgrades
  • Site architecture improvements, keyword mapping
  • Indexing, server and site speed audits and fixes
  • CRO strategy: Upgrades to page copy, A/B testing

The results

Increased Domain Authority, traffic share and rankings

As long term site optimization specialists, we continue to work with Exostar to make small improvements to their content, site structure and site performance.

Our efforts have already paid off, increasing their position in the competitive landscape as well as organic search performance:

  • 5% increase in top 3 keyword rankings
  • 5,140% increase in organic traffic value
  • 12% increase in organic traffic

Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.