How Exostar Increased Website Leads by 96% With Orbit Media’s Optimization Services

Exostar

Helping regulated industries reduce risk & maintain compliance

Exostar provides secure, collaborative solutions that help organizations in highly regulated industries manage risk, support compliance, and securely share information. Their clients span aerospace and defense, life sciences, healthcare, and consumer services industries, where buyers need to protect sensitive data, collaborate securely with partners, and meet strict cybersecurity requirements.

Exostar came to Orbit Media with clear goals in mind: increase organic traffic, improve conversion rates, and position Exostar as a credible source for highly regulated enterprises. They needed a stronger organic presence that could build trust early, attract qualified visitors, and support pipeline growth.

“We aimed to position Exostar as a trusted source of answers for the questions our audience is actively searching for, building credibility and trust to drive engagement, support pipeline growth, and influence buying decisions,” says Jenna Brankin, Senior Marketing Manager.

The Challenge

Turning an underleveraged channel into a growth driver

The Exostar team knew there was untapped potential in organic search. They were getting some traffic, but their site wasn’t fully optimized to increase rankings, engagement, or conversions. Operating in such specialised industries also required more precision. Reaching a larger audience was not the goal. Reaching the right audience was.

“We knew we were significantly underleveraging a channel that already had the potential to drive meaningful organic traffic.” – Jenna Brankin

Plus, urgency is growing.

Organizations in Exostar’s core markets are navigating increasing regulatory pressure. This creates more demand for trusted, compliant digital solutions, but also raises the bar for the kind of niche, quality content their audience is searching for.

“Our perspective was simple: if we create content aligned to what our audience is actively searching for, and ensure it delivers real value, results will follow.” – Jenna Brankin

The Exostar team came to Orbit with these opportunities in mind:

• Expand visibility for high-value, non-branded search terms
• Strengthen performance tracking for clearer measurement and decision-making
• Build a scalable, data-driven content strategy to support long-term growth
• Improve traffic quality and increase conversions

The Solution

A structured optimization program built around search intent, site health, and long-term growth

Orbit started with a full content and technical audit, then developed a targeted keyword strategy and a continuous optimization and reporting cadence. That gave Exostar more than one-off SEO recommendations. It gave them an ongoing system for improvement.

“Orbit’s full-service, structured approach stood out immediately. They combine strategy, execution, and reporting within a proven system that supports scalable growth. They are highly organized, knowledgeable, and proactive.” – Jenna Brankin

Content aligned to real search intent

Orbit’s goal wasn’t to simply identify issues. Our team proactively helped Exostar build content around what their audience is actively searching for, so the site could become a more useful and trusted resource. Through comprehensive keyword research, competitor analysis, content audits, and ongoing optimization, Orbit uncovered high-value search opportunities across Exostar’s priority industries.

The team then refined existing pages and developed content aligned to search intent, helping Exostar improve visibility for relevant non-branded topics, attract more qualified traffic, and position the brand as a trusted resource in highly regulated markets.

“As search behavior continues to evolve, especially with the rise of AI-driven discovery, it was critical for us to be at the forefront, ensuring our content is not only discoverable, but also trusted and surfaced in both traditional search and emerging AI-powered results.” – Jenna Brankin

Technical support through a major rebrand

Orbit also played a critical role during Exostar’s rebrand and website launch. By planning and implementing redirect strategies, identifying and resolving technical errors, and monitoring site health throughout the transition, Orbit helped protect the SEO equity Exostar had already built.

This hands-on support reduced disruption during launch, preserved valuable search visibility, and contributed to an immediate improvement in site health and a positive lift in traffic post-launch.

Ongoing support as the business evolves

Orbit continues to support Exostar as they grow by evaluating their legacy websites, preserving valuable content and authority, and implementing strategic redirects to the Exostar domain. This ongoing work helps maintain search visibility, protect rankings, and deliver a more seamless experience for users as the business expands.

“Orbit feels less like an external agency and more like an extension of our team.” — Jenna Brankin

The Results

224% increase in organic contact form submissions

Exostar saw strong gains in both visibility and conversion performance as a result of Orbit’s optimization efforts:

• 19% increase in organic traffic
• 96% increase in website leads
• 224% increase in organic contact form submissions

Organic search is no longer an underutilized channel, it’s now a quality growth driver that’s attracting and converting high-intent, qualified visitors.

From awareness channel to pipeline contributor

Orbit helped the Exostar team turn organic search into a more reliable contributor to their pipeline. For a B2B company focused on regulated industries, that matters more than vanity metrics ever could. Attracting qualified, high-intent visitors is what makes SEO valuable.

“The biggest impact has been turning organic search into a reliable driver of pipeline. We’ve moved beyond simply generating traffic to attracting qualified, high-intent visitors who engage with our content and progress into the sales funnel.” – Jenna Brankin

Better positioned for search & AI discovery

These results also came during a period shaped by Google core updates and the rise of AI-driven search. Exostar had already recognized that search behavior was changing and that content needed to be both discoverable and trusted across traditional search and emerging AI-powered results. Orbit’s optimization work helped strengthen that foundation.

A sustainable growth engine

With a data-driven optimization strategy, stronger reporting, and content aligned to real audience demand, Exostar is now better positioned to maintain visibility, capture demand, and continue building trust across channels.

“Orbit has helped us build a sustainable organic growth engine. With a consistent optimization strategy and strong alignment to both traditional SEO and AI-driven search, Exostar is now well-positioned to maintain visibility, capture demand early, and remain a trusted source in an evolving search landscape.” – Jenna Brankin

Building a stronger search presence in highly regulated markets

For organizations in regulated industries, trust is everything. Buyers need answers they can rely on, content that reflects real expertise, and a website experience that instills confidence from the first click.

By combining strategic SEO, technical guidance, content optimization, and rebrand support, Orbit helped Exostar turn organic search into a stronger growth channel, one that drives visibility, improves conversion performance, and contributes more meaningfully to pipeline.