Lou Malnati’s

Food & Beverage

Legendary Chicago deep dish since 1971

Lou Malnati and his wife Jean opened the first Lou Malnati’s Pizzeria on March 17, 1971. Since then, Malnati’s iconic pizza has been a part of memories and traditions from coast to coast.

The challenge

An outdated, unresponsive and disorganized website

The Lou Malnati team came to Orbit Media for a new and improved website. Their main goals were to redesign the home page and site navigation, emphasize their Order Online feature and refresh the design site-wide to match the current look of Lou Malnati’s restaurants. There were some key challenges with their existing site:

Unresponsive, leading to poor mobile experience
Confusing and difficult to navigate
Low traffic and conversions
Didn’t showcase Lou’s current brand or feel

The solution

Expert design, development and web strategy

Since their first redesign project in 2013, the Malnati team has partnered with Orbit a handful of times to enhance, expand and optimize their site. Now their customers can easily locate and order their favorite deep-dish Chicago pizza online. Here’s how we’ve done it:

Created an easy-to-use store locator
Streamlined navigation and menus
Responsive and modern web design
Search and conversion-optimized copy
A flexible, scalable and easily integrated back end

It's everything we could have hoped for and more!

The improved user experience and overall design enhancement of our new site really captured the spirit and culture of Lou Malnati’s. It’s everything we could have hoped for and more!

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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