GigSalad is an online platform that connects entertainers and service providers– from bands, musicians, DJs, speakers, bartenders, and more, to individuals and companies planning parties and events. With tens of thousands of performers and professionals for hire across the U.S. and Canada, GigSalad provides an easy and secure way to create an extraordinary event.
The challenge
Not only is GigSalad’s website extremely large, with nearly a million pages, the site also targets two different audiences: people planning events, and entertainers looking for gigs. This complicates their digital marketing strategy and contributes to a few key challenges:
The solution
To help GigSalad get more leads and better serve their audience, the Orbit optimization team designed a long-term optimization strategy that allows us to segment and audit their pages in phases– helping to identify key issues, call out priority pages and keyphrases, and improve their site performance:
We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.
See how we can transform your site for optimal performance and exceptional return on investment.
