Heinz Marketing

Desktop and mobile view of Heinz Marketing website design

Heinz Marketing

B2B pipeline experts

Heinz Marketing is a B2B consulting firm with a specialty in demand generation. They have pioneered the Predictable Pipeline Method, which includes tried and true solutions B2B companies can use to identify their target audience and inspire them to take action. Through strategy, plan development, assessments, and optimizations, Heinz helps businesses drive results that matter.

The challenge

Blending in with the competition

Heinz Marketing offers a truly unique and thoughtful approach to their clients. The problem? Their site wasn’t adequately separating them from the competition or showcasing their values and expertise. They needed a better way to connect with leads who were landing on their site for the first time. They had a few primary goals:

  • Refreshing site design
  • Cleaning up robust historical content
  • Improving organic search results
  • Communicating their value, expertise and key differentiators

The solution

A bold and streamlined website

To help Heinz stand out from the competition, our writers and designers balanced their comprehensive thought leadership content with the solutions and services they provide. The new site now works to build trust with users through added social proof, and provides more opportunities to move through the conversion funnel. Here’s how we did it:

  • Bold but simple site design
  • Streamlined site navigation and user journey
  • Web Excellence Award Winner
  • Eye-catching CTAs
  • SEO-driven page creation and on-page edits

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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