Orbit is helping BlueCotton optimize their site through SEO, CRO and technical solutions

Custom screen printed t-shirts and apparel

BlueCotton is a custom apparel company, offering a range of custom apparel options, featured brands, products and accessories. Their online design studio makes it easy to create customized screen-printed and embroidered products– including t-shirts, athletic wear, bags, hats and more.

The challenge

Standing out in a competitive marketplace

BlueCotton came to Orbit with hopes of creating a full-service, commercial marketing strategy. With lots of room for growth and a smaller marketing staff, they wanted an agency they could rely on to drive measurable results and formulate a long-term optimization plan. Their key goals were to:

  • Stand out in the competitive marketplace
  • Increase conversions
  • Resolve technical issues and improve site performance

The solution

Keyphrase research, content upgrades and CRO strategy

The Orbit Optimization team began working with BlueCotton in July of 2024. To help their team achieve their goals, we did a deep dive into their competitors, GA data, comprehensive site audits and more to help us map out an optimization strategy:

  • SEO: Meta-content upgrades, keyword research, on-page and schema optimization
  • Content: Content gap analysis, content writing and editing
  • Site: Technical audits and updates, indexing, reworking site architecture
  • CRO: A/B testing and upgrades based on CTR data

Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.