Increase in organic conversions
Increase in organic traffic
Increase in referring domains
Federal Signal is the leader in innovative equipment, signaling products, communication and security systems for police force, fire and EMS workers. Federal Signal has been creating emergency response and security products since 1917, and strives to provide products and solutions that keep workers, first responders and our communities safe and secure.
Orbit Media designed a website to feature Federal Signal’s large product catalog and our optimization team has worked closely with the FedSig team to improve their site performance, SEO and CRO.
The challenge
Federal Signal has a very large website with hundreds of landing pages, resources, product variations and more. They first came to Orbit wanting a better way to showcase their product catalog, organize all of their pages and drive more organic traffic. Key goals for their redesign were to:
The solution
Our site redesign was a success, and included custom features to support FedSig’s customers, an improved navigation and search-optimized product pages. But after a few years had passed, the FedSig team needed a way to refresh and improve upon their website– that’s when the Orbit Optimization team stepped in. Here’s how we regularly audit and enhance their site:
The results
Orbit’s efforts to enhance Federal Signal’s site performance, organic traffic and conversions have resulted in significant improvements. Data from the past 12 months (September 2024) shows the following:
We are proud to be contributing to FedSig’s continued growth and success with our ongoing website optimization services.
We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.
See how we can transform your site for optimal performance and exceptional return on investment.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
