Orbit works closely with Heroku to increase organic traffic, site health and SERP rankings

The fastest way to go from idea to URL

Heroku is a cloud platform that lets companies efficiently build, deliver, monitor and scale apps.  With more users relying on apps in their day-to-day lives, companies need a simple and fast way to build and release apps that help them connect with their customers.

With services and solutions for developers, CTOs, teams, startups, enterprises, students and agencies, Heroku has proudly helped create 13+ million apps.

The challenge

Declining rankings and organic traffic

After going without a quality marketing strategy for a few years, the Heroku team noticed a decline in their rankings and organic traffic. In need of a digital marketing partner to help them turn this trend around, they came to Orbit for our ongoing optimization services. Key challenges were:

  • Managing thousands of pages across multiple subdomains
  • Increasing organic traffic and lead generation
  • Improving technical site health and performance

The solution

Technical audits and SEO

The Orbit optimization team is working with Heroku to regularly gather insights and perform audits on organic traffic, conversion rates, site health and performance. Based on this data, we make strategic recommendations and upgrades to drive measurable results:

  • Site clean up: Broken link audits, browser testing, page speed audits, etc.
  • CRO & SEO: A/B testing, internal link-building, keyword analysis and advisory.
  • Content: Competitor analysis, blog topic ideation, page updates.

Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.