How Orbit more than doubled organic traffic working with Jody Michael

Executive and career coaching

Jody Michael Associates is an executive, career and wellness coaching company. Since 1997, JMA has been helping clients who aspire to improve their performance and live a better life. They have helped over 5,000 clients through executive coaching, career coaching, resume writing and leadership workshops.

Jody Michael Associates first came to Orbit for a full site redesign in 2018, and returned in 2024 for ongoing website optimization services.

The challenge

Capturing more leads

When Jody Michael Associates first came to Orbit Media, their existing site didn’t perform well, and it wasn’t showcasing their combination of professionalism, warmth, experience and approachability. Their key goals were to:

Modernize their site and showcase their expertise
Educate, inspire and convert visitors
Improve UX

Orbit’s web experts designed a new, high-performing site that better showcased JMA’s influence in the industry. But when it came time for a site refresh a few years later, the JMA team had questions about SEO and ongoing maintenance. That’s when our optimization experts stepped in.

The solution

Ongoing CRO, SEO and technical maintenance

With new services, a home page redesign and a changing industry, there is plenty of work to be done that will continue to boost rankings and conversion rates. Our optimization team is working closely with Jody Michael Associates on the following:

CRO strategy and testing: Showcasing customer testimonials, bold CTA buttons, A/B testing
Content upgrades: On-page SEO, keyphrase research, creation of new landing pages
Technical fixes: Site-wide audits, cleaning up broken links and redirects, etc.

We’re proud to continue helping people move to the next step in their leadership and personal development journeys.

Organic traffic has more than doubled

Organic traffic has more than doubled due to our work with Orbit. Their keyphrase research and strategic guidance allows us to target our customer base and generate qualified leads.

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49% increase in organic traffic

700% increase in ecommerce sales

521.5% increase in organic traffic value

36% increase in page one rankings

42% increase in conversions

37% increase in page one rankings

59% increase in organic conversions

25% increase in conversions

91% YoY increase in demo requests

2,300% increase in organic traffic value

5,140% increase in organic traffic value

92% increase in page 1 keywords

60% increase in year-over-year ecommerce revenue

Managing and optimizing a high volume of content

SEO, CRO and content strategy

Put the best website optimization company to work for you

We have a dedicated team of optimization experts laser focused on implementing strategies that drive results. They have the vision, skill, talent and tools to find everything that can improve your website, month after month, year after year.

See how we can transform your site for optimal performance and exceptional return on investment.

Reach out to Stephanie