Bottleneck Management had a few goals with their new design: get people into their upscale and friendly restaurants in Chicago and around the country, and to tell their story. Their beautiful new site includes a full-page warm and welcoming video, space for their latest publicity, and an clean and easy navigation to their individual restaurants.
But we also wanted to show who Bottleneck was in a way that could appeal to customers and to potential business partners. We wanted to show how a group of friends who just thought they could make a better bar made a Chicago juggernaut, without losing any of their values.
We created a design that fit the Bottleneck aesthetic: upscale but unpretentious, easy to get to, and easy to enjoy.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts who follow best practices and work closely with web strategists and project managers to create your perfect site.