Ronald McDonald House Charities of Chicago and NW Indiana

rmhccni.org

Helping families get better together

Ronald McDonald House has been keeping families together since 1977. Through their House® and Family Room® programs, Ronald McDonald charities ensure that hospitalized children have their loved ones close by, so the entire family can get better together.

The challenge

Improving engagement within local communities

RMHC is a national brand with city and regional branches that each come with their own individual stories, goals and cultures. The Chicagoland and Northwest Indiana team came to Orbit for help building a new site that honored their national brand while highlighting local events and increasing donations and volunteer sign-ups from the community. Here were the key goals:

  • Increase conversions
  • Improve SEO and preserve existing wins
  • Enhance UX and responsiveness
  • Allow for easy maintenance and updates

The fix

Local SEO and refreshed site design

The Orbit team created RMHCCNI a modern web platform that targets donors, volunteers and organizations. While we were confined to the national brand guidelines, our team found unique ways to bring the personality of the Chicago and NW Indiana branch. The result is a fresh look and feel that inspires the community to get involved and help more families. Here’s how we did it:

  • Conversion-optimized design and copy
  • On-page and technical SEO best practices
  • Streamlined navigation
  • Easy-to-use and update CMS / event features

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.