The challenge
Improving engagement within local communities
RMHC is a national brand with city and regional branches that each come with their own individual stories, goals and cultures. The Chicagoland and Northwest Indiana team came to Orbit for help building a new site that honored their national brand while highlighting local events and increasing donations and volunteer sign-ups from the community. Here were the key goals:
- Increase conversions
- Improve SEO and preserve existing wins
- Enhance UX and responsiveness
- Allow for easy maintenance and updates