Tastes of Chicago

All your Chicago favorites, optimized for better conversion (and consumption).

Orbit has been working with Lou Malnati’s, the pizza company behind Taste’s of Chicago, for a long time. In our second redesign of TOC, we put a strong focus on conversion optimization and user experience.

Major updates included:

• Mobile first shopping experience design
• Improved quick shopping and upsells
• Simplified checkout process
• Elevated social proof and purchase benefits
• Overhauled architecture and navigation including new mega menus
• Stronger presence of brands and enticing photography

We thrive on building long-term successful relationships clients. Delivering results and doing our best work goes hand-in-hand when we can partner with companies like Lou’s. Now, who’s hungry?!