Tastes of Chicago offers hometown Chicago favorites from iconic Chicago brands– including Eli’s Cheesecake, Vienna Beef, Portillo’s, Garrett Popcorn Shops and many more!
Orbit has been working with Lou Malnati’s, the pizza company behind Tastes of Chicago, for a long time. We were elated when the TOC team came to us to optimize their site for better search and conversions (and consumption).
The challenge
The TOC team came to Orbit for a new and improved website. They wanted to provide their customers with a seamless, UX-driven and modern site to showcase all of their iconic Chicago tastes, and make it easy for customers to locate and order their favorite brands. Key goals were to:
The solution
Orbit Media’s team of strategists, designers and developers got to work building an ecommerce site that would drive more organic traffic, inspire action from users and make the online shopping experience simple for TOC customers across the country. Here’s how we made it happen:
Note: TOC recently rebranded but Orbit’s work still powers the experience of the site.
We came to them to improve conversions, streamline our checkout flow, and enhance the overall user experience. And like every time we work with them, they delivered. Pun intended.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
