Lincoln Park Zoo

www.lpzoo.org

Chicago’s free zoo

Experience wildlife up close and personal at one of the most historic zoos in the country…and online. Lincoln Park Zoo, one of the most established and largest zoos in the country has been a long-term partner of Orbit.

Lincoln Park Zoo is dedicated to connecting people with nature by providing a free, family-oriented wildlife experience in the heart of Chicago and by advancing the highest quality of animal care, education, science and conservation.

The challenge

Poor functionality and UX

Lincoln Park Zoo, a long-term partner of Orbit, came back to us for help sorting out some functionality issues with their site. They were running into some problems that made updating the site tricky for staff, and navigating the site difficult for users.  Here were their key concerns:

  • Ensuring scalability for continued growth
  • Improving load times and UX
  • Enhancing the back-end to be more easily managed
  • Improving web accessibility and responsiveness

The solution

Backend cleanup and page block development

With live animal cams, digital maps and a large content inventory, we had our work cut out for us. The Orbit team started by taking a deep dive of the existing site– auditing the content, forms and code. Then we got to work assembling a new site with a strong backend and seamless front experience:

  • Replatformed and migrated old site content
  • Developed new page blocks and functionalities
  • Manual content entry using new page block designs
  • Accessible and responsive design elements

The Lincoln Park Zoo team now has a website that works harder for them while making their job easier and the experience of their website visitors smoother.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.