The challenge
Poor functionality and UX
Lincoln Park Zoo, a long-term partner of Orbit, came back to us for help sorting out some functionality issues with their site. They were running into some problems that made updating the site tricky for staff, and navigating the site difficult for users. Here were their key concerns:
- Ensuring scalability for continued growth
- Improving load times and UX
- Enhancing the back-end to be more easily managed
- Improving web accessibility and responsiveness