American Endowment Foundation

Donor-advised fund sponsor

American Endowment Foundation is an independent donor-advised fund sponsor. AEF works with financial advisors and their donors to provide broad investment options and grant recommendations. As leaders in the industry, AEF saw the following:

  • Over 100,000 grants submitted
  • Over 30,000 charities benefited
  • Nearly $5M granted every business day

The challenge

A clunky, outdated, and confusing website

AEF does valuable work, but their website wasn’t doing a great job of showcasing it. Their request was both simple and complicated- “Change every single thing”. This meant:

  • Improving user experience
  • Educating their audience
  • Enhancing site navigation
  • Improving web design

The fix

Enhanced copy, design, SEO and streamlined navigation

Orbit got to work building AEF a new website that would better represent the company’s values and customer service.

  • Designed a modern, professional, and clean site
  • Tailored the site copy to better inform and guide users
  • Improved on-page and technical SEO
  • Updated site navigation and landing pages to support the user journey

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.