Lapreferida.com

A Chicago legacy of quality and flavor

Founded as a family business in 1949, La Preferida has been one of Chicago’s favorite foods for decades. Its beans, rice, tortillas and more have fed generations of families. Now in its fourth generation, the Steinbarth family remains committed to superior quality and flavor.

The challenge

Increasing revenue, traffic and ROI

La Preferida first came to Orbit hoping to get more site traffic and gain more exposure, while increasing conversions and revenue. To help them reach these goals, we focused on the following challenges:

  • Missed on-page SEO opportunities
  • Unorganized site content
  • Poor technical health
  • Cluttered blog

The fix

A clean, optimized and intuitive website

Orbit strategists, designers and developers put together an optimized website that would capture more organic traffic and guide users through the conversion process. There were a few key features and solutions that drove this project:

  • Easy-to-use store locator
  • Streamlined blog and navigation
  • Cohesive, UX-driven site design
  • Large filtered product catalog

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.