The challenge
Merging brands and maintaining value
The Orbit team was tasked with building a website that would combine the products and mission behind ESHA and FoodLogiQ to create one new unified, compelling and modern website under the new brand name Trustwell. With this site launch came a few challenges:
- Maintain site equity and existing SEO wins
- Showcasing a unified brand story
- Ensuring site flexibility for future acquisitions and updates