trustwell.com

Improving the food industry supply chain

Trustwell is a food quality software and data company. Trustwell has been connecting the dots between food and data for over 40 years, setting new standards for restaurants, grocery stores and other businesses across the food supply chain. Their comprehensive platform and products help manage complexity, encourage transparency and compliance and optimize every aspect of the food industry.

The challenge

Merging brands and maintaining value

The Orbit team was tasked with building a website that would combine the products and mission behind ESHA and FoodLogiQ to create one new unified, compelling and modern website under the new brand name Trustwell. With this site launch came a few challenges:

  • Maintain site equity and existing SEO wins
  • Showcasing a unified brand story
  • Ensuring site flexibility for future acquisitions and updates

The solution

User-centric design, copy and site navigation

The Orbit team got to work crafting a site that would house ESHA and FoodLogiQ brand products, speak to existing audiences and help Trustwell drive organic traffic. This required efforts from in-house copywriters, technical project managers, developers and designers.

  • Migrated existing content and built out a robust resource center
  • Streamlined site navigation to reflect user journeys
  • Conversion and search-optimized copywriting

The Trustwell team now has a modern and flexible digital storefront that is prepared to take on future acquisitions, on-site experiences and iterations while delivering a positive experience for all users.

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.