Gussie’s Italian

gussiesitalian.com

Fresh Italian fare in the heart of Old Town

Gussie’s Italian is a gem of a restaurant in Chicago’s Old Town Neighborhood. Located steps away from local favorites like Second City, Gussie’s serves up handmade pasta and delectable Italian dishes 6 nights a week. They teamed up with Orbit for a website redesign project that brought their cozy, made-with-love restaurant experience online.

The challenge

Outdated design and poor UX

The Gussie team came to Orbit for help translating their brand, food, mission and passion to their website. They wanted a site that felt intuitive and comfortable, and inspired users to book a table or order a takeout meal. Here were their main concerns with their existing website:

  • Outdated designs and copy
  • Poor functionality
  • Missed SEO opportunities
  • Poor user experience

The solution

Modern and warm copy and site design

Orbit got to work revamping the website and advising on best practices, including guidance on photo shoots, a storytelling copy approach and refreshed site design. In the end, our team was able to create a website as mouthwatering as the food the Gussie team serves. Here’s how we did it:

  • Conversion copywriting to inspire action
  • Updated, warm and cohesive design
  • SEO-driven landing page creation
  • Responsive and accessible design and development

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.