Illinois Action for Kids

Transforming the lives of children and families

Illinois Action for Children (IAFC) works with families, caregivers, educators, and communities across Illinois to transform children’s lives. Through their many programs and services, IAFC offers:

  • Access to affordable and high-quality childcare
  • Funding, training, and support for childhood providers and educators
  • Neighborhood and employer partnerships
  • Financial assistance for early childhood learning programs

The challenge

Confusing navigation and missed opportunities

IAFC came to Orbit in need of a full site redesign for their main website as well as two microsites. IAFC caters to a wide range of audiences, but the existing website was confusing users, hurting their chances of obtaining donors, helping more families, and making important connections. Their key goals were to:

  • Improve navigation and user journeys for their various audiences
  • Generate donations
  • Preserve key rankings
  • Improve site messaging

The fix

Enhanced navigation, user journeys, & conversions

Creative copywriting, beautiful design, seamless web development, and smart content strategy from the Orbit team led to three site launches for IAFC over three business days. Some exciting wins:

  • Improved site navigation to cater to key audiences: parents and families, educators, and advocates.
  • Enhanced site copy to be more personable and conversational
  • Increased donation opportunities with engaging CTAs and user-friendly forms
  • Maintained existing rankings and capitalized on new SEO opportunities

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.