OneUnited Bank

oneunited.com

A better banking solution

OneUnited is the nation’s largest Black-owned bank, first Black-owned digital bank and award-winning CDFI with branches in Boston, Los Angeles and Miami.

The OneUnited team believes that banking should be more than just a service, but a technology-driven, personalized experience to help you make informed financial decisions. They offer solutions and expertise for financial wellness and building generation wealth, as well as traditional banking services.

The challenge

Balancing mission, SEO and conversions

OneUnited’s services go beyond deposits and savings accounts. They are focused on promoting financial wellness and literacy for all, in order to close the racial wealth gap. Hoping to showcase their mission, unique services and new AI-driven financial solutions, OneUnited turned to Orbit Media. These were the key challenges:

  • A quick turnaround (10 weeks!)
  • Showcasing all capabilities without overwhelming the user/navigation
  • Balancing mission, SEO and conversion-driven copy
  • Prioritizing accessibility, responsiveness and mobile-friendly design

The solution

Punchy content and sleek designs

With a short window to get everything done, the Orbit team quickly sprung into action. Our strategists, writers, designers and developers used best practices to design and build a high-performing, beautiful website, complete with:

  • A sleek navigation that showcases all of OneUnited’s capabilities
  • Modern design that is AA-compliant and responsive
  • Punchy content that grabs user’s attention

Through streamlined navigation, refreshed storytelling and effective design functionality, OneUnited now has a website that properly represents their story and offerings.

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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