Aroma Housewares designs high-quality and family-friendly cookware, making it no surprise that they earned the number one spot for rice cookers in America. Offering everything from multicookers to food dehydrators, the Aroma team prides themselves on creating products that customers will feel good about using.
We’re proud to have worked with such a notable brand that prioritizes creating quality products and exceptional service to their customers. Through this website revamp, those two things effortlessly shine through.
The challenge
With a robust catalog of products, the challenge in this project was to transform a complex back-end into a flawless UX. Their top goals were to make it as simple as possible for customers to find their website, avoid the hassle of clicking through countless product pages, and implement an easier checkout process. To summarize, their goals were to:
The solution
Orbit’s team got to work cleaning up the back end, polishing the front end and creating a new site that effortlessly tells the Aroma Housewares story. The end result is a harmonious ecommerce experience, complete with search and conversion-optimized copy and modern design elements. Here’s how we did it:
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
