First Business Bank

firstbusiness.bank

The first business-focused bank in the Midwest

First Business Bank is a Midwest-based banking network with services for business banking, private wealth and bank consulting. While First Business Bank has grown to be a publicly traded company with over $2 billion in assets, they remain committed to their mission: “be the experts our clients deserve”.

The challenge

Low organic traffic and conversion rates

First Business Bank came to Orbit for help positioning themselves as trustworthy financial leaders. The competition is fierce in the banking world- and their website needed a full refresh to showcase their value proposition and get a leg up on other financial institutions. Their key goals were to:

  • Increase organic website traffic
  • Identify and solve technical and site health issues
  • Increase conversions

The solution

Search optimization and compelling copy

Orbit designed FBB a website that highlights their focus on relationships rather than transactions, helps them connect and engage with their customers and positions them as leaders in the business banking industry. Here’s how we did it:

  • Site-wide audits and remediation
  • Keyphrase research and on-page optimization
  • Storytelling and conversion copywriting
  • Customer testimonials and staff quotes

See how Orbit helped First Business Bank increase CTR’s by 26% through our website optimization services. 

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.