Experity Health

One desktop-sized screenshot, and one mobile-sized screenshot of Experity Health.

experityhealth.com

Optimizing the urgent care system

With more urgent care centers opening across the country and existing clinics taking on more patients, care providers need improved systems to help them manage these changes and elevate patient care. This is where Experity comes in.

Experity is a trusted partner for 50% of the urgent care market, offering consulting services and innovative EMR software that helps clinics streamline their operations, improve the patient experience and increase revenue.

The challenge

Low conversions and outdated design

Experity came to Orbit Media because their existing site didn’t have the look and feel they were going for. They wanted their new site to better connect with their users, meet them at key points in the conversion process and help users overcome the natural resistance to overhauling existing systems. Their key goals were to:

  • Update their site design and highlight their expertise
  • Educate, inspire and convert visitors
  • Drive more organic traffic
  • Improve the user experience

The fix

Improving UX and showcasing value

Orbit’s web experts designed a new site that was heavily influenced by the user experience, mimicking the ease with which clinics can transition to Experity’s advanced technology. We felt it was important to do more than sell products: we were promoting competence, collegiality and above all, empathy. Here’s how we did it:

  • Modern design updates and bold CTAs
  • Client testimonials and staff quotes
  • Conversion-optimized site copy
  • Streamlined site navigation

See how Orbit increased demo conversions by 91% through our website optimization services. 

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

Stephanie Walker
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